• Increase in per capita turnover
• Highest international level
• 33.5 million Euros turnover

A successful result for the JAGD & HUND 2009: around 72,000 visitors made their way between the 3rd and 8th February to the Messe Westfalenhallen Dortmund. “In view of the present difficult economic situation we are particularly pleased that this excellent result allowed us to keep up with the levels of the previous years“, said Stefan Baumann, Managing Director of the Messe Westfalenhallen Dortmund GmbH. With the aid of 653 commercial and non-commercial exhibitors from 35 countries Europe’s greatest exhibition for hunting and angler fishing was again able to consolidate on its position and set a new exhibitor record. Exhibitors were obviously satisfied with the increased internationality of the visitors, their high quality and the great level of turnover.

Despite the prevalent economic crisis it was possible to generate a good level of turnover at the JAGD & HUND. This is shown by the results of our visitor survey which was carried out by an independent exhibition market research institution. 90 percent of the visitors bought or ordered items at the Exhibition, on average to a value of 515 Euros. Compared to last year the per capita turnover rose by 3 percent. Altogether at the Exhibition a turnover of 33.5 million Euros was achieved.

Heinz Weste from Stihl’s marketing headquarters in Dieburg confirmed this: “We experienced a significant increase in turnover and in the number of visitors.“ He felt he was in very good hands in hall 3B and is considering already extending his stand there next year.

Increasing internationality

The international interest in JAGD & HUND has continued to grow. Over 30 percent of the exhibitors came from abroad. The JAGD & HUND 2009 was hence able to reach its highest level of internationality to date – also with regard to the number of visitors: 12.8 percent of them and therefore more than ever before came from abroad, for example from Belgium, Great Britain, Luxembourg, the Netherlands, Lithuania, Rumania and Switzerland. Over half of the visitors travelled between 100 and (even more than) 300 kilometres to the JAGD & HUND 2009 and 23.4 percent of the visitors travelled 50 to 100 kilometres.

The most popular types of goods on offer at the JAGD & HUND 2009 were hunting apparel, hunting accessories as well as weapons and accessories.

The visitors came to the JAGD & HUND with the objective of finding out about new items on offer, getting information on products and making general purchases. The visitors showed above-average satisfaction with the range on offer at the JAGD & HUND 2009. 78.1 percent awarded the best grades of “good“ and “very good“. The number of dissatisfied visitors did not even reach the one percent mark.


The detailed interim final report you will find below in the PDF-document.