• Bigger and more international than ever
• Increase in per capita sales volumes
• Over 35 million Euros turnover

The 29th JAGD & HUND event has today reached its successful conclusion. Despite the extreme weather conditions on the first two days of the exhibition the number of visitors again managed to almost match those of the year before. Around 71,000 visitors came from between 2nd and 7th February to the Messe Westfalenhallen Dortmund. Europe’s leading exhibition for hunting and angler fishing presented itself this year even bigger and more international than ever before and was able to set new exhibitor records with 692 commercial and non-commercial exhibitors from 36 countries. 33 percent of exhibitors and 14.5 percent of visitors came from abroad. “We are delighted of course about the great international interest. Even in times of economic crisis the 29th JAGD & HUND was able to maintain its number one position in Europe“, according to Stefan Baumann, Managing Director of the Messe Westfalenhallen Dortmund GmbH.

The turnover at the JAGD & HUND 2010 also reached record levels. This result was revealed by the visitor survey carried out by an independent exhibition market research institution. Nine out of ten visitors either purchased or ordered items at the exhibition, spending on average more than 550 Euros. The level of per capita turnover increased again as compared to 2009. The total turnover of the exhibition amounted to over 35 million Euros (2009: 33 million Euros).

JAGD & HUND with a presence more international than ever before

The international interest in the JAGD & HUND continues its consistent rise. The share of foreign companies reached a new peak at 33 percent. The public is also continuing to become more international. 14.5 percent of the visitors and hence more than ever before came from foreign countries, including for example Belgium, Luxembourg, the Netherlands, Croatia, Denmark, Great Britain, Poland, Russia, the Czech Republic and Switzerland, and a small number of visitors also made their way from North America and Africa. More than half of the visitors travelled a distance of between 100 and 300 kilometres and more to the JAGD & HUND 2010, with 24.8 percent travelling between 50 and 100 kilometres.

“As one of the non-commercial exhibitors the NRW Hunting Association is particularly delighted by the positive exhibition results for 2010. And our petition against the fragmentation of the hunting law in Germany met with great success at the exhibition“, according to Jochen Borchert, President of the NRW Hunting Association (Landesjagdverbandes NRW) and of the German Hunting Protection Association (Deutscher Jagdschutz-Verband). Borchert claims around 40,000 signature lists were taken away and the returns will be analysed by the German Hunting Protection Association in due course.

Exchange of ideas and information on the branch’s important issues

As Europe’s leading exhibition for hunting and angler fishing the JAGD & HUND once again provided an excellent framework for various exchanges on political and economical aspects and on national as well as international topics which affect the whole branch. This became obvious already during the inaugural event in the speeches made by politicians such as Eckhard Uhlenberg, Minister of the Northrhine-Westfalian State Assembly for the Environment, Nature Conservation, Agriculture and Consumer Protection (Ministerium für Umwelt und Naturschutz, Landwirtschaft und Verbraucherschutz, NRW), Jochen Borchert, Hunting President, and Bozidar Pankretic, Deputy Prime Minister and Minister for Regional Development, Forestry and Water Management in the Republic of Croatia as the representative of this year’s partner country. Pankretic used his opening speech to emphasize: “The JAGD & HUND is a magnificent opportunity for us to present hunting and fishing in Croatia.“

Croatia second only to one amongst European exhibitors

As the partner country of the JAGD & HUND the Republic of Croatia demonstrated the opportunities for hunting and fishing in Croatian hunting grounds and fishing waters and presented manufacturers of hunting and fishing articles. Altogether 21 Croatian companies and institutions took part, making the Republic of Croatia rank second only to Germany amongst the European exhibitors. “We are really delighted about our involvement as the JAGD & HUND partner country“, said Marin Udbinac and Ivica Stanko from the Croatian Hunting Association. “The co-operation with exhibition organisers was so effective that we were inundated with visitors to our stand. It became very clear to us that there is an immense interest in hunting holidays, both in the lower-price as well as in the top-class price segments. The demand was also great with regard to angling holidays“, according to Udbinac. This was confirmed by Mario Barkovic, the Mayor of the Otocac region: “We have made many good contacts, some even from as far away as Alaska, Sweden and Norway. And the JAGD & HUND gave us the opportunity to meet a lot of the customers we already had on our books.“ They plan to return and be part of the event in 2011, and intend to continue their efforts on drawing attention to the fishing areas around the river Gacka.

The visitors in exhibition hall 7 were met by an extensive selection of hunting and fishing holidays covering all the continents. Indeed for many years now the exhibition has been offering the most comprehensive source for this segment throughout Europe.

Please find below the detailed interim final report as PDF for download.